In today’s world we are our brand. What used to be product and advertisement has shifted, and business isn’t necessarily driven by what you’re selling, but who is selling it. Contemporary business cares about who they’re doing business with and it’s so important to let your attributes and authenticity shine through!
I know many people who avoid headshots because they are intimidated by what they assume will be an uncomfortable and awkward experience. “I’m not a model” is something I hear all the dang time, and I’m here to let you know, it doesn’t matter! While headshots are traditionally stiff, we are currently in an entrepreneurial renaissance that has afforded us leniency and the ability to create branding images that are yes, professional, but also represent our aura and our soul.
Jen came to me with one simple task; to update her linkedin profile. She felt that she always looked too intimidating or serious in professional photos and wanted to create something that was clean and professional, but also approachable and reflected a bit of her fun personality.
We played with outfits and reflected her confidence through approachability instead of intimidation, told dirty jokes to pull out authentic expressions, and, honestly, had a really great time hanging out!
As a business owner with two very different companies I am always investing in personal branding. Keeping my image fresh and authentic, and stylizing these branding sessions appropriately for my mission as an entrepreneur is the only equation I follow. Stray from the pack, try something new, and let a professional photographer or branding specialist guide you towards telling your professional story. Who knows? You might have a lot more fun than you ever thought you would!